Advertising for the “Reasonable Consumer” in Food and Beverage Labeling

Pooja S. Nair, Chair of ECJ’s Food Beverage & Hospitality Department, recently published an article in Food Dive on trends in food and beverage labeling and fraudulent advertising lawsuits. 

Consumer lawsuits alleging misleading advertising are on the rise. In these cases, courts have been applying the reasonable consumer test, which is key to determining if a product’s advertising and labeling is potentially misleading. Her article highlights several recent lawsuits and describes how the reasonable consumer test was applied in the courts’ decisions.

Pooja is a business litigator and problem solver with a focus on the food and beverage sector. She advises food and beverage clients, startups and other businesses on a comprehensive range of issues, including employment, trade secrets, partnership disputes, contract negotiations and intellectual property. 

Click here to read Pooja’s full article.